Experts recommend that organizations invest at least 20% of their budgets in marketing and messaging.

Traditionally, many mission-driven organizations have believed that simply “doing good” would naturally attract funding and followers. But experience has shown that impact alone is not enough. To sustain a vital mission, organizations must also grow their brand, messaging, and communication infrastructure.

This workshop is an introduction to messaging, marketing, and branding designed specifically for organizations working for the common good. You’ll gain practical tools to strengthen your voice, expand your reach, and unlock greater access to resources.

Hari Baumbach

Hari Baumbach is a design strategist and founder of Essencify Design, partnering with nonprofits and social impact organizations to build trust, and communicate for impact across print and web design. With roots in Brazil and 15+ years across brand identity, UI/UX design, and web, Hari’s approach integrates trauma-informed and life-centered design, emphasizing inclusion, consent-based practices, and the ethical responsibilities of technology and communications.