Experts recommend that organizations invest at least 20% of their budgets in marketing and messaging.

Traditionally, many mission-driven organizations have believed that simply “doing good” would naturally attract funding and followers. But experience has shown that impact alone is not enough. To sustain a vital mission, organizations must also grow their brand, messaging, and communication infrastructure.

This workshop is an introduction to messaging, marketing, and branding designed specifically for organizations working for the common good. You’ll gain practical tools to strengthen your voice, expand your reach, and unlock greater access to resources.